Corporate video is an umbrella term used to define all video communications used for internal or external corporate messaging. One way that corporate video can be distinguished from traditional video advertising is the target audience. Corporate video is often intended for a specific audience rather than the general public. A corporate video might be created to present financial results to stakeholders or to highlight a new initiative within the company. Corporate videos may also include employee training videos and promotional videos for new product lines or services
A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. Corporate videos are a rapidly evolving area of corporate communication. New video technology and online platforms are providing innovative new ways for corporate to communicate with both internal and external audiences. In the past year social media sites like Facebook and Twitter have seen massive growth in video consumption. New technologies like 360 video and virtual realities promise a world of even deeper levels of engagement. These changes create new opportunities for corporate to better communicate their message to their intended audiences.
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